The Reputation File

Weekly lessons for Canadian business owners from real stories where a reputation was hit online.

A hand holds a phone showing a one-star rating at a brewery bar beside two beer bottles and a pint.

The Backlash Was Real. It Just Had the Wrong Brewery.

Getting negative reviews meant for another business? See what a B.C. brewery's name mix-up teaches, plus six steps to protect your name before it happens.

Michael Davey

2 days ago4 min read

A hand holds a phone showing a blurry figure in a white coat beside an empty pill jar and an envelope.

Fake Ads Using Your Face? What Canadian Business Owners Can Do

AI-made ads are copying well-known Canadian doctors, and takedowns stall. Here's what business owners can do this week to protect their name.

Michael Davey

Oct 64 min read