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WHY
93% of customers admit that online reviews influence them when making a decision.
Consumers expect a lot from the brands they interact with. Most say they don't buy from businesses rated below 3.3 stars.
Remember the Tide Pod challenge?
Who would have thought people would eat laundry detergent?
This is why a crisis management plan is necessary. It will help deal with unexpected events. Like laundry detergent snacking.
Did you know your competitors will place fake reviews on your profiles to drop your rating?
This has become an increasingly larger problem over the years.
Positive reviews build credibility and trust, while negative reviews can deter potential customers and damage a brand's reputation.
There are over 128 active social media sites. Do you know what is being said on them? By your customers, competitors, and employees.

Consumers Trust Reviews As Much As Personal Recommendations.
Navigating the vast landscape of reputation management tools is overwhelming. From specialized review platforms, to crisis alert systems, to complex social listening dashboards. It is time-consuming and expensive.
The harsh reality? Even the most advanced tools only provide data. They don't offer the insight needed to truly protect and grow your brand. Many fall short, failing to monitor every corner of the web where your customers are talking.
You need more than just information. You need a trusted partner who can:
Synthesize the noise into clear, actionable intelligence.
Develop strategic plans that fix problems at the root.
Execute steps that tangibly protect and strengthen your reputation and bottom line.
We bridge the gap between data and decisive action. We take complex findings from across the digital ecosystem. Distilling the true meaning.
Ready to move beyond raw data?
We develop a notification system informing you of online changes.
This could be a change in a product, service, or a business. This information empowers you to make decisions.
Based upon what people are saying about your product or service.
Or to watch the decisions your competitors are making.
Turning unstructured data from alerts into structured data that is used for decision-making.
Interpreting online interactions and relationships of people, topics, ideas, and content.
This insight allows you to shift marketing to address what’s being said online.
Asset Creation
Assets refer to the creation of media. Media products are known as assets.
Assets are used to counter any negative information online about your business.
These include, but are not limited to images, videos, audio, publications, tutorials, and product demonstrations.
An asset is anything produced, owned, and controlled to produce value.
Brand development is the strategic process of creating and distinguishing your company.
Development includes aligning your brand with your business objectives.
Communicating your brand to your target market.
Updating or strengthening your brand as necessary.
Custom built strategies designed to help your business deal with a negative event.
They can include, but are not limited to:
Implementing procedures, systems, and creating assets. To defend, mitigate, and prevent crises.
Attacks against your business, brand, and credibility can come in many ways.
False allegations, fake reviews, or small claims court decisions.
We investigate, negotiate, remove, and create assets to counter negative information.
When a negative event occurs online, in publication, or at an event.
A response customized to the event will be needed to address or dismiss the accusations and false information.
Creating a custom process to encourage reviews such as follow up automations.
Instead of waiting for your customers to leave reviews on their own.
A review generation strategy allows you to encourage reviews. Anywhere your product, service or business is being reviewed.
Social proof has a massive impact. That’s where review marketing carries heavy weight with potential customers.
Creating marketing campaigns around customer reviews to sell a product or service. Creates instant social proof!
It makes customers feel like a part of your community and builds trust! We identify great customer experiences and create marketing campaigns around them!
Tracking reviews online about your brand across multiple review sites.
This helps you create a review response strategy. Promptly resolving any customer issues.
The process of looking at online conversations about your brand and industry.
It includes watching your social media channels for mentions of your brand.
We collect conversations and messages to provide business insights.
This also includes reacting to each message. Addressing concerns, complaints, and questions on each channel.
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We’re on a mission to build businesses a better reputation!